Rake's Postition Paper: Final

Nov. 4, 2008


Burger Planet is taking a healthier approach to meet the needs of customers who want to live a healthier lifestyle. Jayne Petersen, fitness guru, is joining the Burger Planet team to promote the new healthier menu choices aimed towards the more health conscious, middle-aged women. The new menu items are in addition to the already well-loved burgers, fries and soda.

Although Burger Planet is bringing on a new menu they are not sacrificing taste for nutrition. With their new menu, you can have both. Nancy Clark, nutritionist at Boston-area's SportsMedicine Brookline said, "Any food, in moderation--even chips and hot dogs--can fit into an overall wholesome meal plan." Burger Planet is trying to emphasis all things in moderation. You can still get the classic menu items as well as the new delicious choices and maintain a healthy diet. The new items being added include white meat chicken, five varieties of fruit, and gourmet salads.

Burger Planet is also helping people maintain an active lifestyle by adding Jayne Petersen to their team. She helped the talk-show host Opal Whitcomb lose 75 pounds and keep it off. Petersen, president and CEO of Looking Glass, Inc., has starred in a number of workout videos and is the bestselling author of "Looking Good in a Leotard." She has been able to help millions of women across the country improve their lifestyles and she is going to be a great asset to Burger Planet's new campaign.

Women are becoming increasingly more health conscious and they want a healthy, affordable way to eat fast. Women can find everything they want in Burger Planet's new healthy menu options. Customers can order these without a bun, wrapped in lettuce, to make it a low-carb meal. Even with the bun, they have only 300 calories per sandwich. Customers can hold the mayo to pare calories to 150 per sandwich. It sells for $3.99.

Burger Planet's goal is to get people to be healthy without giving up the taste you expect from their menu. With the new menu options and Jayne Petersen, Burger Planet is working towards getting a larger response from middle-aged women.