Assignment #1
Positioning Framework
Emily Metts
My great love of public relations, new and innovative ideas, and the bustling city life has prompted me to seek a job at Shift Communications, a public relations agency based in Boston and San Francisco, upon graduation. Shift Communications is all about helping new companies break into the market and their strategies have made them one of the leading firms in the area. Their clients come in every shape and size from all over the globe. I would fit right in with this company. I love thinking creatively and with the extensive travelling I have done throughout the world, I would become a great asset to their international clients. I plan to finish my education in public relations to better prepare myself for a career with this company.
OBJECTIVES
Before I graduate in May of 2009, I will gain more information on the public relations industry in the Boston and San Francisco area and find out how to compete with other hopeful applicants.
The job market is becoming more and more competitive now that there are a growing number of people who graduate from college. Every year the number of people who go to college keeps increasing making it more important than ever to find something that makes you stand out to your potential employer.
I will take college courses that make me more able to adapt to the professional environment that my employer as well as potential client will expect me to already know.
I have taken several computer literacy classes throughout my education that will help me in an increasingly paperless world. I have also taken web design classes that will help me attract clients who know that the only way to compete in the market these days is to be online.
OUTPUT OBJECTIVES
I will create relationships with public relations employers by the time I graduate in the spring of 2009.
I will find contacts in the industry and start creating my own social network. I will try to find anyone with a background in the industry and pick their brains to gain the information I need to become better equipped for the industry.
I will have an internship with Shift Communications within the first year after my graduation.
I would be working with an agent at the company who would show me the ins and outs of the way the industry works and how they do business. I would be living and working in Boston and creating my own list of contacts with clients and other companies. It would be the beginning of my career in public relations.
TALKING POINTS
FAST AND EFFICIENT
· I work well under pressure; I can get things done fast and flawlessly. “Emily can handle anything that I throw at her, if something unexpectedly comes up she is the first person I go to and she handles it without hesitation,” says Kent Ody, current employer.
· I have worked at an animal research center for about a year now and the nature of the work that I do there requires me to be accurate and efficient because the research the scientists are doing depends on it.
· Throughout my education I have learned different habits to becoming a good student, being efficient in all my studies has helped me to really take pride in all my work and make sure it is completed to the best of my ability.
INTERNATIONAL EXPERIENCE
· I lived in Tokyo, Japan for five years, which taught me how to adapt well to new surroundings.
· I have visited several different countries throughout the world and learned all about their cultures and would be able to work well with international clients.
· I embrace new ideas. Moving around as a child gave me the opportunity to see constant change and new ideas get me excited and my creative mind starts working.
PERSONABLE
· I can relate to just about anyone. “Emily was one of our best callers, we were sad to lose her, she could carry on a conversation with anyone and make them feel comfortable and they would really listen to what she had to say,” says Lucia Patterson, former employer.
· I have been in several different clubs throughout my education and they have really helped me become a great people person.
· Throughout my education I have been able be a part of several different group projects and I have always worked well with others in my group and I have really learned what a great asset group collaboration is.
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