Tuesday, November 4, 2008

Rake's Postition Paper: Final

Nov. 4, 2008


Burger Planet is taking a healthier approach to meet the needs of customers who want to live a healthier lifestyle. Jayne Petersen, fitness guru, is joining the Burger Planet team to promote the new healthier menu choices aimed towards the more health conscious, middle-aged women. The new menu items are in addition to the already well-loved burgers, fries and soda.

Although Burger Planet is bringing on a new menu they are not sacrificing taste for nutrition. With their new menu, you can have both. Nancy Clark, nutritionist at Boston-area's SportsMedicine Brookline said, "Any food, in moderation--even chips and hot dogs--can fit into an overall wholesome meal plan." Burger Planet is trying to emphasis all things in moderation. You can still get the classic menu items as well as the new delicious choices and maintain a healthy diet. The new items being added include white meat chicken, five varieties of fruit, and gourmet salads.

Burger Planet is also helping people maintain an active lifestyle by adding Jayne Petersen to their team. She helped the talk-show host Opal Whitcomb lose 75 pounds and keep it off. Petersen, president and CEO of Looking Glass, Inc., has starred in a number of workout videos and is the bestselling author of "Looking Good in a Leotard." She has been able to help millions of women across the country improve their lifestyles and she is going to be a great asset to Burger Planet's new campaign.

Women are becoming increasingly more health conscious and they want a healthy, affordable way to eat fast. Women can find everything they want in Burger Planet's new healthy menu options. Customers can order these without a bun, wrapped in lettuce, to make it a low-carb meal. Even with the bun, they have only 300 calories per sandwich. Customers can hold the mayo to pare calories to 150 per sandwich. It sells for $3.99.

Burger Planet's goal is to get people to be healthy without giving up the taste you expect from their menu. With the new menu options and Jayne Petersen, Burger Planet is working towards getting a larger response from middle-aged women.

Wednesday, October 22, 2008

Rake's Position Paper: Draft

Oct. 22, 2008

Burger Planet is taking a healthier approach to meet the needs of customers who want to live a healthier lifestyle. Jayne Petersen, fitness guru, is joining the Burger Planet team to promote the new healthier menu choices aimed towards the more health conscious, middle-aged women. The new menu items are in addition to the already well-loved burgers, fries and soda.

Although Burger Planet is bringing on a new menu they are not sacrificing taste for nutrition. With their new menu, you can have both. Nancy Clark, nutritionist at Boston-area's SportsMedicine Brookline said, "Any food, in moderation--even chips and hot dogs--can fit into an overall wholesome meal plan." Burger Planet is trying to emphasis all things in moderation. You can still get the classic menu items as well as the new delicious choices and maintain a healthy diet. The new items being added include white meat chicken, five varieties of fruit, and gourmet salads.

Burger Planet is also helping people maintain an active lifestyle by adding Jayne Petersen to their team. She helped the talk-show host Opal Whitcomb lose 75 pounds and keep it off. Petersen, president and CEO of Looking Glass, Inc., has starred in a number of workout videos and is the bestselling author of "Looking Good in a Leotard." She has been able to help millions of women across the country improve their lifestyles and she is going to be a great asset to Burger Planet's new campaign.

Women are becoming increasingly more health conscious and they want a healthy, affordable way to eat fast. Women can find everything they want in Burger Planet's new healthy menu options. Customers can order these without a bun, wrapped in lettuce, to make it a low-carb meal. Even with the bun, they have only 300 calories per sandwich. Customers can hold the mayo to pare calories to 150 per sandwich. It sells for $3.99.

Burger Planet's goal is to get people to be healthy without giving up the taste you expect from their menu. With the new menu options and Jayne Petersen, Burger Planet is working towards getting a larger response from middle-aged women.

Tuesday, October 21, 2008

Final Press Release 4

FOR IMMEDIATE RELEASE

Oct. 21, 2008

Contact:
Kent Udy
LARC Supervisor
5600 Old Main Hill
Logan UT, 84323-5600
435-797-1886
kent.udy@usu.edu

NEW MULTI-MILLION DOLLAR ANIMAL RESEARCH BUILDING COMING TO USU

Logan UT- The Laboratory Animal Research Center at Utah State University is expanding its facilities. It has plans to start construction soon and open by 2010. The new center will allow for more research then ever expected by the researchers who were around when the current center was started. Supervisor Kent Udy said, "I have been here for decades and I would have never guessed that we would have the need for another facility, but with the way we have grown it is clear that Utah State University is fast becoming one of the bigger research Universities."

This new building is great news for the University. The more research we do, the more we become recognized, and in turn we receive more funding. The new facility will be able to house thousands of animals, ten times what the current facility can hold. Aaron Olsen, director of the Laboratory Animal Research Center, said, " we are at our maximum capacity of animals and still there is a need to house more. This new building will also allow us to have state of the art research tools and make out labs much more efficient. 

For more information on the center or any further questions please contact us.

Emily Metts
Public Relations Representative
874 E 800 N
Logan UT, 84321
555-555-5555
emily.metts@usu.edu

Tuesday, October 14, 2008

Final Media Pitch

Steve Gehrke
143 S. Main Street
Salt Lake City, UT 84111
sgehrke@sltrib.com

Dear Mr. Gehrke,

I am writing to inform you on a new way for people to stay financially independent even during this hard time in our nations economy. I think you will be very interested in the way the Cache Valley Area Investors Association is turning things around for a lot of people.

The CVAIA is a group based out of Logan, Utah. Their goal is to educate people on how to invest and become financially independent. They teach the idea of obtaining a passive income that surpasses your living expenses. Once you have reached this your are able to choose what you do with your time. You can even choose a job that you love, not just one that pays the bills.

The CVAIA is an open membership association which means that it is free to join and they accept everyone, not just experienced investors. They don't want anyone to feel intimidated, they want to encourage anyone to come to their meetings twice a month every other Thursday. They meet at the Logan Chamber of Commerce at 160 N. Main Street.

For more information on the Cache Valley Area Investors Association or if you have any further questions, please feel free to contact me by email at emily.metts@aggiemail.usu.edu

Thank you,
Emily Metts
Public Relations Representative
565 N. Main Street
Logan, UT 84321
cachevaia@gmail.com
www.cvaia.com

Tuesday, September 30, 2008

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Sept. 23, 2008

Preston Parker
President/Founder
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com

Logan, UT- Cache Valley Area Association is helping to educate the community on the way to reach true financial independence. They are teaching people how to create investments that will inevitably cover all of their expenses, therefore giving people the freedom to chose how they spend their time. Their lives will not be revolved around their jobs that they hate, if all of your expenses are taken care of then your are free to chose a job that you love. Preston Parker, President/Founder, said "passive income is the way to true financial independence. If more people understood this concept, America would be a much happier place."

The Cache Valley Area Investors Association was started in July 2007. It is a non-profit organization and there are currently 50 members. Parker Preston is the President/Founder and it is a free and open membership. They meet every other Thursday at 7 p.m. at the Cache Chamber of Commerce at 160 N. Main St. in Logan, Utah.

For more information please contact us.

Emily Metts
Public Relations Representative
694 E. 800 N.
Logan, UT 84321
555-555-5555

Tuesday, September 23, 2008

Draft Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE

Sept. 23, 2008

Preston Parker
President/Founder
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com


Logan, UT- Cache Valley Area Association is helping to educate the community on the way to reach true financial independence. They are teaching people how to create investments that will inevitably cover all of their expenses, therefore giving people the freedom to chose how they spend their time. Their lives will not be revolved around their jobs that they hate, if all of your expenses are taken care of, your are free to chose a job that you love. Preston Parker, President/Founder, said "passive income is the way to true financial independence. If more people understood this concept, America would be a much happier place."

The Cache Valley Area Investors Association was started in July 2007. It is a non-profit organization and there are currently 50 members. Parker Preston is the President/Founder and it is a free and open membership. They meet every other Thursday at 7 p.m. at the Cache Chamber of Commerce at 160 N. Main St. in Logan, Utah.

For more information please contact us.

Emily Metts
Public Relations Representative
694 E. 800 N.
Logan, UT 84321
555-555-5555

Final Press Release 2: Image Building

FOR IMMEDIATE RELEASE
Sept. 18, 2008

CONTACT:
James E. Mullenbach III, CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

BURGER PLANET HIRES FITNESS GURU JAYNE PETERSEN
Burger Planet is now a healthy way to eat

Burger Planet just hired fitness guru Jayne Peteresen to their team to add healthier alternatives to the already delicious and well known menu. Petersen and Burger Planet are working together and are now offering healthy choices like all white meat chicken and apple slices. When asked about her relationship with Burger Planet Jayne Petersen said, "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen is well known for her weight loss tips, she recently helped Opal Whitcomb lose 75 pounds and changed her lifestyle so she has been able to keep it off. She emphasizes moderation, "women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Burger Planet is excited about the new choices they are offering along with their popular burgers and fries. CEO James Mullenbach said, "Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many."

For more information please contact us.

Emily Metts
Public Relations Agent
694 E. 800 N.
Logan, UT 84321
555-555-5555